Break away from old ways of skincare and discover the transformative power of Paradigm Shift. Even skin tone and firm skin by flooding it with high levels of cutting-edge and wild actives – formulated to brighten, moisturize, and transform your skin. Wild-botanical infused plant oils are combined with retinol-alternative bakuchiol, highly stable vitamin C, and coenzyme Q10 to smooth, brighten, and soften skin.
BAKUCHIOL Rooted in Ayurvedic and Chinese medicine, bakuchiol is a powerful antioxidant that mimics retinol – minus the sensitizing effects that many people experience with retinol products. With regular use, your skin will be visibly smoother, firmer, and brighter without any of the irritation associated with retinol! This is a game-changer!
TETRAHEXYLDECYL ASCORBATE Unlike L-ascorbic acid, tetrahexyldecyl ascorbate is a highly stable form of vitamin C that penetrates further into the skin where it works synergistically with vitamin E and other actives to dramatically brighten skin. The gold standard of vitamin C.
SEA BUCKTHORN Sea buckthorn boasts an impressive profile of essential fatty acids, phytosterols, vitamins, minerals, and antioxidants that are incredibly soothing.
COENZYME Q10 A fat-soluble vitamin that protects skin from environmental stressors. Oxidation shows up in the skin as discoloration and dark spots, but CoQ10 helps fight the effects of oxidation to keep skin fresh, clear, and protected.
The Ritual: Massage 2-3 drops into clean, damp skin, morning or night. Follow with moisturizer.
Add a drop to moisturizers and masques for extra moisture and comfort.
Our favourite ritual? Exfoliate with Overachiever, mist face with Iceberg Distillate Face Mist, then gently massage 2-3 drops of Paradigm Shift onto damp skin. If we're feeling super dry, we'll follow with either Blurred Perfection or Moonlight Glow moisturizer.
SHELF LIFE: 1 YEAR UNOPENED / 6 MONTHS AFTER OPENING
STORE OUT OF DIRECT LIGHT AND AVOID INTRODUCING MOISTURE INTO BOTTLE.
